Enterprise Venture Fund I (EVF), a venture capital fund managed by Enterprise Investors (EI), sold its 34.65% stake in Ballroom International, the largest independent internet ad sales network in Central and Eastern Europe (CEE) and Turkey, to Stroer Media, a German outdoor advertising company. The value of the transaction has not been disclosed.

The Ballroom Group is a leading network for digital communication solutions in CEE and Turkey and the only sizeable option for any strategic player willing to establish a presence in the region. Its business focuses on three core divisions: Display Advertising/ AdPlatform, Performance Marketing/ Search Engine Marketing, and Video Advertising. In Poland the company operates under three brands: Evolution Media Net, iBillboard and ClickMotion. The Group offers unrivaled solutions for media owners, advertisers and agencies. It has more than 50 million unique users and employs c. 200 people in 5 local offices in Turkey, Poland, Hungary, the Czech Republic and Romania. In 2012 the company generated over EUR 30 million in revenues.

“The excellent business results we achieved in Ballroom have brought us an unsolicited offer from a leading industry player. The conditions of the transaction confirm the company’s strong fundamentals and further expansion potential. We are happy that we could contribute to the development of this outstanding business." said Rafał Bator, Partner at Enterprise Investors, who is responsible for this investment.

Enterprise Investors is one of the largest private equity and venture capital firms in Central and Eastern Europe. Active since 1990, the firm has raised eight funds with total capital exceeding EUR 2 billion. These funds have invested EUR 1.6 billion in 130 companies across a range of sectors and exited 100 companies with total gross proceeds of EUR 2 billion.

For further information please contact:

Enterprise Investors
Rafał Bator, Partner
Anna Czywczyńska, Public Relations Consultant
Tel. +48 22 458 8500