Sitck and Play, a new company in SpeedUp Group’s portfolio is the world's first service that allows you to create a branding game that can be pasted directly as a message on a fanpage and on Facebook users’ boards.

Until now, Facebook gamers could choose between many game-apps, but they all required to access users’ information and were not easy to share with others. “Stick and Play offers very different and more user-friendly experience. The advantage is in distribution channel (newsfeed) and cost to reach a Facebook user", says Paweł Jarco, Stick and Play founder. “Playing S&P games is as simple as opening an embedded clip from YouTube. You can play a game shared by your friend directly from your newsfeed and then pass it further to engage more friends. Such solution is a great way to get involved more fans and provides some great opportunities for marketers. We are the first world’s platform offering this way of social games distribution", he adds.

Stick and Play platform is especially useful for professionals involved in brand communication across social media. With S&P, they can on their own create unique, branded game which is based on proven gamification mechanics. They can design all interactions, use their own graphics and decide how difficult should be a play. To increase competition between players, they can use one of additional features supported by S&P and set up for example a contest with ratings. Everything can be done in an intuitive control panel by a person without any programming skills.

“More than 300 milion people monthly play online games on social media like Facebook. Social games are defined as one of the fastest growing segments of the worldwide video game market, so Stick and Play will not be limited only to the activities on the Polish market", says Bartłomiej Gola, managing partner at SpeedUp Venture Capital Group, which invested in Stick Play almost 0,5mln PLN

SpeedUp Venture Capital Group is the leading Polish group of early-stage funds investing in all stages of the development of new businesses. Group include four funds: SpeedUp Investments, SpeedUp IQbator, LMS Invest and SpeedUp Innovations.

Stick and Play has already some initial clients from Poland. Among them you can find companies like Nikon, Lenovo or inPost. Now the team is working on more game engines and getting their first foreign clients.

Monika Synoradzka
+48 696 008 919