Mid Europa Partners ("Mid Europa"), the leading private equity investor in Central and Eastern Europe, announced today that it has completed the sale of Knjaz Miloš, a major player in the production of mineral water and non-alcoholic beverages in Serbia and the surrounding region, to a joint venture between Karlovarské Minerální Vody and PepsiCo, Inc.

Mid Europa acquired Knjaz Miloš in 2015 together with Imlek and Bambi, the leading regional dairy and confectionery players, respectively, forming the consumer group - Moji Brendovi.